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Aronnyok is a handcrafted and sustainable apparel and accessory platform showcasing India’s rich artisanal heritage. As a specialist in quirky and eco-friendly products, Aronnyok bridges the modern consumer to traditional crafts, selling items including handloom saris, hand-embroidered fabrics, and eco-aware lifestyle products. The brand wanted to improve its digital footprint to reach a bigger audience of people interested in sustainable fashion.
As there is so much competition on the e-commerce stage, Aronnyok must have a digital platform that differentiates it as the top player in the sustainable, artisanal fashion business. The aim was to create a striking, easy-to-use site showcasing the stories behind each product without disrupting the desire of customers looking for ethical shopping. Along with this, Aronnyok wanted to reinforce its brand image as a proponent of heritage craftsmanship and to increase sales and engagement.
To accomplish this, we built a modern responsive website with stunning imagery and storytelling elements about the work and cultural value of each product. To make browsing easy, it was designed with filters and intuitive navigation so users can easily search by category, material, or style.
We wrote sections that tell the stories of the artisans, show how the company is sustainable, and share ‘behind the scenes’ insights, adding to further engagement with customers and the products. For this, we also did SEO strategies so that Aronnyok gets more visibility in searches related to sustainable or handcrafted fashion, thus reaching a larger, ethically-minded audience.
The redesign of Aronnyok’s website served to strengthen the brand’s online presence and increase its traffic, as well as get positive feedback from customers. Seamless browsing experiences and artisan stories that brought value to shoppers’ purchases were appreciated. On a global scale, Aronnyok has become a trusted destination for sustainable fashion by supporting artisans while promoting eco-conscious shopping. The brand’s commitment to heritage and quality has helped Aronnyok stand out as a leader in the sustainable fashion market.
The images of this website are taken from Freepik
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