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Dotarian is a unique modern ethnic wear and handcrafted fashion specializing in blending tradition with modern styles. Dotarian aims to provide a large and various collection of apparel, accessories, home decor with a touch of quality of craftsmanship, but in the modern aesthetics. The brand sought to grow its online presence to reach world wide students and show off what is a unique product line.
In a crowded market for e-commerce companies, Dotarian required a digital platform fitted to its ideal of bringing sophistication and technology together. The aim was to build a website that showcases the elaborateness found in its handcrafted products while not interfering with the pleasure of buying. They also intended to expand the brand’s global presence, as well as its identification as a premium brand in modern ethnic fashion.
In order to reach Dotarian’s vision, a visually rich, responsive website was built with high resolution imagery of Dotarian’s unique collections along with detailed descriptions. But the key point was that this platform was designed with user friendly navigation so that the customers can browse and shop easily without facing any problems of navigating and purchasing.
To build an emotional connection with the customer, we integrated storytelling elements to tell the story about each product’s craftsmanship and heritage. Dotarian attempted to increase its visibility in modern ethnic wear, sustainable fashion oriented searches, and to reach more audience.
The new site improved traffic, sales. Customers loved it because the shopping experience was smart, fun, and meaningful. Today we consider Dotarian as a go to place for the contemporary ethnic wear from style and tradition amalgamation. By being on the platform, the brand’s positioning has been of the leader in the handcrafted fashion space and the ability to connect with a global audience.
The images of this website are taken from Freepik
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