Menu
It’s about crafts is an e-commerce platform that promotes and sells handcrafted products made by artisans from all across India. This platform maintains the tradition of skill and features a plethora of home decor, jewelry, textiles, and artwork crafted with a lot of effort and passion. We wanted to add to It’s About Crafts by improving their online presence and making it so that anyone who is a lover of crafts around the world can buy crafts from this store.
Online retail can be a very competitive place; that’s why being a premier destination for unique, handmade products was so important for It’s About Crafts. They wanted the website to be built with engaging and easy-to-use content so that people could easily browse and understand each product’s artistry and cultural heritage. In addition, It’s About Crafts wanted to make its crafts accessible to a global audience and visible, to allow artisans to know that their crafts would be appreciated and used by people the world over.
In order to fully realize It’s About Crafts’ vision, a website was designed to be visually appealing and responsive with high-quality images and in-depth descriptions of every product on the site. The interface was intuitive to navigate as well as to categorize; customers were able to browse products by category, material, or artisan. It also integrated a streamlined checkout process and secure payment options for shopping ease.
The website has a special dedicated section that holds the stories of artisans and how their work is crafted for the customers to connect to it more personally. To increase visibility and connect with a greater segment of people curious about handmade and sustainable products, we implemented SEO strategies and targeted digital marketing campaigns.
The new website is brilliant and has brought out It’s About Crafts’ online presence up a level; the website has brought it more traffic, and the customers have liked it. Shoppers love the focus on authentic craftsmanship on a platform that is easy to shop. It’s About Crafts has become a trusted marketplace for high-quality, handmade goods, supporting artisans and bringing their work to a global stage. The brand now stands out as a leading advocate for traditional crafts and sustainable shopping.
The images of this website are taken from Freepik
Copyright © 2022 Webgiginfo | All rights reserved.
