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North Star Hotel, located in the heart of Kolkata, is a premium hospitality destination known for its modern amenities, comfortable accommodations, and exceptional service. With a commitment to guest satisfaction, the hotel caters to both business and leisure travelers. To align with evolving customer expectations, North Star Hotel aimed to revamp its digital presence and enhance its online booking experience.
Despite offering top-notch hospitality, North Star Hotel lacked a robust online presence. The existing website was outdated, lacked mobile responsiveness, and did not reflect the brand’s quality. Guests found it difficult to make direct bookings or explore room options and services online. With the rise of digital-first travelers, the hotel needed a user-friendly, mobile-optimized platform to attract new guests and reduce reliance on third-party booking platforms.
A sleek, responsive website was developed to mirror the hotel’s modern ambiance and premium services. The new platform features high-quality images of rooms, amenities, and local attractions, giving visitors a visual sense of their stay. A seamless booking engine was integrated, allowing users to check availability, compare room types, and make reservations with just a few clicks.
Essential features like Google Maps integration, special offers section, guest testimonials, and detailed service listings were added. The website was optimized for search engines with keywords like “best hotel in Dum Dum, Kolkata” and “affordable luxury stays in North Kolkata.”
Post-launch, the hotel saw a 55% increase in direct bookings and a 30% reduction in dependence on OTAs. Guests appreciated the easy navigation, transparent pricing, and instant confirmation system. The revamped digital presence positioned North Star Hotel as a top hospitality choice in the region, driving higher occupancy and repeat stays.
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