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Part of the Om Packaging family, Om Packaging is an industry leader in providing sustainable, top-quality packaging solutions for many industries within the food, retail, and pharmaceutical spheres. Om Packaging is an Indigenous-owned business based in Australia that is focused on providing eco-friendly and long-lasting packaging attributes that will meet the needs of modern businesses and also promote environmental responsibility. In order to gain access to more clients, the company wanted to expand its digital reach and display its many different packaging solutions.
Om Packaging’s challenge was to stand out amongst other players in the competitive packaging industry as a sustainable and reliable need. What they needed was a digital platform that could provide customer insight into their product quality, eco-friendly practices, and industry expertise. The project aimed to build a user-friendly site that would convey packaging solutions that potential clients could easily explore, as well as understand the company values and how they can easily get in contact when they are placing an order.
A responsive and visually appealing website was created to help Om Packaging achieve its objectives—to show its products, sustainability practices, and industry experience. There is also a specific page for each packaging type, e.g., food containers, pharmaceutical ones, etc., and the products feature quality images with specs.
A dedicated section of the website details the eco-friendly materials used, recycling processes, and the stiffening of goals to decrease the environmental effect of Om Packaging. In addition to SEO strategies to make Om Packaging more visible in relevant searches, they helped find even a broader audience of people who were interested in sustainable packaging.
Since our new website went live, we’ve seen a spike in client inquiries and excellent feedback from our clients because they can see product info easily, and the company has taken a stand with sustainable production worth praising. The strong digital presence has increased brand awareness as well as made Om Packaging a reliable supplier of sustainable packaging in Australia. Om Packaging is now better equipped to serve businesses seeking reliable and eco-conscious packaging, solidifying its place as an industry leader.
The images of this website are taken from Freepik
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